London-based startup According to Sky News, Cerve plans to leverage a £3.5 million fundraising round headed by SuperSeed to speed up its growth as it works to eliminate inefficiencies in the world’s food supply chain.

A syndicate of investors has invested millions of pounds in a food supply chain technology start-up that seeks to reduce waste.

Cerve, which was virtually founded this year, has raised £3.5 million in a funding round led by business-to-business software supplier SuperSeed, according to the sources.

Additionally involved were venture capitalists Zenith, Ponderosa, and The First Thirty.
Cerve was founded to assist in digitizing parts of a global food supply chain system that is still primarily managed by hand.

The business offers a technology platform that uses data to address supply chain inefficiencies, and it is utilized by 2,000 clients in the UK and Europe. Cerve claims that the industry’s continued use of antiquated methods causes billions of dollars’ worth of missed opportunities and exacerbates important worldwide issues including food security and waste.

It referenced studies that indicate over one-third of the world’s food production is wasted, in part due to a lack of supply chain visibility and traceability. The startup, which was founded by serial entrepreneur Dan Mazig, is anticipated to make its seed financing public this week.

“Current progress is simply not fast or effective enough.”We think that data is the foundation of a robust and sustainable food system. Cerve’s “approach to data standardization and connectivity is groundbreaking and has the potential to reshape how the global food system operates,” according to Ferdinand Reynolds, principal at SuperSeed.